Frockly?

"Frockly? Like broccoli?"

I keep getting this question from my friends.

What do you do when you are starting up a little online apparel company and all of the good names have already been taken?

You make something up. Something memorable, original, and descriptive.

Then, after you realize that those names are gone too, you just go with the first available name you come up with.

Hence, Frockly.

Like broccoli?

Yeah, like broccoli.